10 Ways to Promote your Book on Social Media
You’ve done it. You’ve finally published your book—either through self-publishing or an established publishing house. You might find yourself now waiting—arms outstretched, palms up—for the money to start pouring in. As much as I hate to be the bringer of bad news, I’m here to tell you that it’s usually not that simple, and you should probably put your arms down before they fall asleep.
Unless you’ve signed a contract with a top 5 publisher like Penguin Random House, Harper Collins, or Simon & Schuster, it might take some time for your readers to find your book. Major publishing houses often have a large advertising budget for each book and have dedicated marketing teams that work hard to ensure they are seen by the right audience. But smaller, lesser-known, indie publishers often don’t have the same budget. There’s a pretty good chance you’re actually going to have to do some work on your own (besides, you know, actually writing the book in question).
It can be a little intimidating to navigate the ocean of social media that surrounds us these days. I mean, what is Snapchat, anyway? Periscope? Isn’t that the same thing? And how are you supposed to compose an articulate and profound tweet in a mere 140 characters? Isn’t Facebook just for posting pictures of your dog and updates about how often you “totes” go to the gym? Life was so much simpler when we just had MySpace, am I right? #Truth.
As confusing as social media can be, it’s definitely worth learning how to navigate and use each platform. Millions of brands and businesses around the world rely on social media for valuable exposure and sales. You can utilize the same platforms to increase the visibility and exposure of your book.
Here are 10 easy ways to promote your book on social media:
- If you haven’t already created an author page on Facebook, go ahead and make one today. Let this page represent you as an author and be a platform in which your readers can interact with you.
- Invite everyone you know to like the page and spread the word about your book.
- Post book-related updates on this page at least a few times per week and engage with your audience as much as you can. Tip: Don’t post statuses asking people to buy your book, because no one likes being told what to do. Instead, post excerpts and funny quote graphics to get your audience interested.
- Make quote graphics on sites like canva.com and picmonkey.com, and include profound or funny one-liners from your book. Post these graphics on your social media pages as a non-intrusive form of advertising. Here’s an example made by Saba Kapur for her book, Lucky Me:
- Make a GoodReads profile. There are 50 million members (both readers and writers), 1.5 billion books, and 50 million reviews on the site. Chances are someone will see your book and ask to read it. If not, you can search for top reviewers and ask them if they’d like a copy of your book in exchange for an honest review.
- Make a Twitter profile. Twitter is one of the most popular social media platforms today with over 310 million active users.
- Post information about book signings or other news relating to your book, and include a graphic whenever you can. Graphics are huge on Twitter, especially since you only have 140 characters to work with. You know what they say: a picture is worth a thousand words.
- Use hashtags to help your audience find your posts. Hashtags like #amwriting, #amreading, and #bookworm are popular with readers around the world. You can also search these hashtags to find users to follow.
- Use social media to find out about relevant events in your area. Many bookstores will post their events on their social media pages, allowing you to find out about them and get in touch. If you do secure an event for your book, use your own social media page to promote it. Facebook allows users to create paid, targeted ads that you can configure and monitor yourself. Take advantage of these.
- Post often. No matter which social media pages you decide to use, make sure that you post often and engage with your audience. No one wants to follow or “like” an inactive profile. Interacting with other users also increases your visibility to others, so get posting!